Yola Blake [ yolunia. ]

// Pieces of everyday life and inspiration from Austin, Texas and beyond. //
Recent Tweets @yolunia

The best answers always arise out of the problem itself. Out of the product. Out of the realities of the buying situation. Those are the only paints you have to make your picture, but they are all you need. Any shtick you drag into the situation that is not organically part of the product or customer reality will ring false.

You have more than enough to work with, even in the simplest advertising problem. You have your client’s product with its brand equities and its benefits. You have the competition’s product and its weaknesses. You have the price-quality-value math of the two prod- ucts. And then you have what the customer brings to the situation— pride, greed, vanity, envy, insecurity, and a hundred other human emotions, wants, and needs, one of which your product satisfies.

Hey, Whipple, Squeeze This by Luke Sullivan

Rainy morning birthday tunes.

Sunday morning ⛅️

First of all, don’t worry about the money. Love the process. You don’t know when it’s gonna happen. Louis C.K. started hitting in his 40s; he’d been doing it for 20 years. And don’t settle. I don’t want to ever hear, “It’s good enough.” Then it’s not good enough. Don’t ever underestimate your audience. They can tell when it isn’t true. Also: Ignore your competition. A Mafia guy in Vegas gave me this advice: “Run your own race, put on your blinders.” Don’t worry about how others are doing. Something better will come.



Gah. The cutest way to start this week! Starbucks is killing it.

Back in #Seattle and it feels like Autumn (at Caffe Ladro)

Back on The Strand (at Galveston, TX)

I was going on a train from Manchester to London and I was looking out of the window at some cows, I believe, and I just thought: “Boy doesn’t know he’s a wizard - goes off to wizard school.” I have no idea where it came from. I think the idea was floating along the train and looking for someone and my mind was vacant enough so it decided to zoom in there.

J.K. Rowling (cf.)

Proof that being present in the stillness of the mind can evoke great ideas.

(via austinkleon)


Discover yourself by creating.

Sunday (at Once Over Coffee Bar)